Whilst working with the 2D comp team at the Mill, I developed the concepting stage of Pinterest’s floating iconic pins for this campaign. Creating mood boards that captured the characters thoughts and feelings, following their journey and story arc.
I was researching the way the boards should be constructed around the characters. Using Cinema 4d and Redshift to quickly test the look and feel of paper. How it becomes transparent behind or Infront of light sources, how different thickness respond to wind, and characters movements creating a flow from drag and drift.