Whilst working at MPC, we were tasked to create an electrified future in a series of films.
In this ‘Electrified’ film we follow Lexus’s revolutionary all-electric LF-30 car, journeying through bold and modern CGI environments, demonstrating that the innovative thinking behind the LF-30.
I was designing the digital highway graphics and designs, alongside various billboards and digital set dressing to build a world drenched in believable future tech.
Client Lexus International
Creative Director Ryan Jefferson Hays
MPC Design Team Adam Roche, Ingrid Tsy,
Kerim Camdzic & Paul Hunt