This campaign was produced by Wieden + Kennedy Amsterdam, working with their chosen director David Wilson from Riff Raff. Its concept focuses on the game ‘tag’ or ‘it’, transferring confidence from child to child.
As part of the design team working along side James McIver and Kerim Camdzic, i produced playful and encouraging text animations to support the narrative of the edit.
See the development reel and full edit below.