As the project lead on this job I worked closely with Kirby and Radical Friend family to produce this ‘Pass It On campaign’ for fizzy drink brand Mirinda.
There were two versions, one for China and one featuring K Pop star Soobin. I developed designs, and began to align the aesthetic vision for this in a pre production stage. Once we had some food for thought and concepts around certain shots, the edit was locked and we began the post production work.
The edits were full of energy and vibrancy, and that was something I was keen to compliment with the design work. See below for the full videos and the development work reel.